How to write great visual content
Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.
First copywriting project for a new client? Here’s what to do.
First projects for new clients are fraught with risks. Here’s how to have the best chance of producing a great piece of work without going over time or budget.
Why great writing isn’t the only skill that B2B tech copywriters need
A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.
Editorial Calendars: why you need one and how to make one in Trello
An editorial calendar is one of the most important items in the content marketer’s toolkit. Having recently created our own, Emily shares why you need one and what she used to create ours.
Radix writing experiment: pair copywriting
One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.Radix Copycast Episode 14 – the true value of marketing copy
Why do marketers – and copywriters – still treat copy as a commodity?
The problem with establishing the true value of marketing copy
How much are 800 words worth?Radix Copycast Episode 13 – Content marketing: this time it’s personal
Ninety-three percent of B2B marketers now use content marketing. This time we’re looking at why, as more and more marketing content is created, B2B marketers need to consider their audience as individuals in order to ensure their content gets noticed.