Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.

Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

Podcast 91: the Best B2B Content of 2020

We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.

10 things I learned about B2B content marketing in 2020

Radix's new marketing manager shares ten useful lessons, learned by diving into the deep end of B2B content during a global pandemic.

Writing for the public sector? Follow these six tips from sector experts

The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.

Podcast 90: telling stories with data

What’s more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle.

The best B2B content of 2020: cast your vote now

The time has come; the nominees have been shortlisted. Your mission – should you choose to accept it – is to choose the best B2B content of 2020.

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

How original research can boost your B2B content | B2B Content Tuesday

Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.

Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

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