Radix Copycast Episode 25: Creating truly useful B2B marketing content

An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.

How to write an ebook for a B2B audience

Ebooks are a B2B marketing staple – but with so many out there, how do you write one that stands out and gets results? Here are some tips.

Poetry in B2B: a fact of life

Recently, George argued that poetry has no place in B2B marketing. From the other side of the Radix copywriters’ bench, Kieran begs to differ.

Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters

A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.

Poetry in B2B: epic sword of lightning, or really bad idea?

With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.

Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content

In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.

Help – my client wants my copy to be “more sparkly”! What do I do?

Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.

Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014

We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.

Why boring content isn’t bad content

You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.

Content Catalogue: How to write tweets that promote your content

If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.

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