A crash course in B2B blog writing | B2B Content Tuesday
B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…
You are a cartographer (and other hard-won advice on B2B white papers)
Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….
Four tips to help you write B2B case studies with impact | B2B Content Tuesday
Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.Podcast 85: B2B blog writing statistics – what’s changed, and why?
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
B2B Content Tuesday: writing ebooks and white papers
Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). This webinar has now finished.
We asked, they answered: copywriting for B2B social media
We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)
How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but B2B press releases can still be very useful when you've news to share. Here's how to write a good one.Podcast 71-and-a-half: ABM copywriting… and an apology
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.