Long vs short: how to write comics for B2B audiences

Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?

Attending a client event? Here’s how to write a kick-ass summary

Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.

White papers v ebooks: what are they, who are they for, and which do you need?

It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.

Booking a successful B2B web copy project: a clients’ FAQ

In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.

How to write interactive quizzes people want to take

Interactive quizzes are a great way to engage your audience, but they can be a tough order for copywriters. Here’s some tips to help you get your quiz on.

Podcast: Writing lead nurture emails people want to open

What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode.

Why chatbot writers need to focus more on questions than answers

Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.

B2B blogging keeps changing – so how do you write a good post?

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix each one.

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.

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