Podcast 48: B2B blogging keeps changing – so how do you write a good post?

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix each one.

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…

Keep it Real: Why B2B marketers should start small with VR

Why a simple approach to VR might be the best one as we look for ways to use virtual reality in B2B marketing.

Do case studies still count as content?

There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?

Four content format ideas to help you stand out

As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.

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