What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…
Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: