Radix writing experiment: pair copywriting

One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.

Radix Copycast Episode 14 – the true value of marketing copy

Why do marketers – and copywriters – still treat copy as a commodity?

Radix Copycast Episode 13 – Content marketing: this time it’s personal

Ninety-three percent of B2B marketers now use content marketing. This time we’re looking at why, as more and more marketing content is created, B2B marketers need to consider their audience as individuals in order to ensure their content gets noticed.

Radix Copycast Episode 12 – B2B copywriting trends of 2013

This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.

Radix Copycast episode 11 – getting the right writer for your content marketing initiatives

Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.

The seven types of B2B copywriter: which one is best for you?

We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.

Getting started with B2B podcasting – eight quick tips for first-time podcasters

We've put together eight content tips to help you get started on your way to producing your first B2B podcast.

Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns

Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

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