In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
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