The seven types of B2B copywriter: which one is best for you?
We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.A cheat’s guide to creating buyer personas in minutes
Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.Should B2B marketing content be long or short?
The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.Radix Copy Insights: 2013 content trends
From the project briefs that flow into Radix Towers every day, and from watching what’s happening in B2B technology marketing, we get a great view of which content formats are in and which are out.How to get freelance work from a copywriting agency
Five things you can do that will have agencies falling over themselves to hire you.Why a 60-minute article for a tenner isn’t “content marketing”
Content is now a top priority for digital marketers. But keyword-heavy articles at £10 apiece aren't the way forward.