Podcast 40: How I made content marketing work for our small B2B business
Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.
Podcast 39: What’s so hard about writing engaging B2B marketing content?
Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.
Podcast 38: Got content? B2B Marketing Summit 2016 takeaways
We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.
5 questions with Joe Pulizzi: the problem of unused content
We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?
reddit v Quora: how can you use them in B2B marketing?
Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).Podcast 35: Three kinds of B2B marketing content you’re probably missing
If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…
Part of our funnel is missing: 3 kinds of asset content marketing forgot
Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.
Editorial boards in B2B content marketing: a beginners’ guide
Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.Podcast 33: The changing face of B2B blogging
Business blogging is changing, but what you can do to make sure you’re making the most of the format?