Was 2013 the year lead nurturing took over?

A lot happened in B2B marketing during 2013, but which trends have really impacted B2B copywriters like Radix?

The seven types of B2B copywriter: which one is best for you?

We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

Should B2B marketing content be long or short?

The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.

Radix Copy Insights: 2013 content trends

From the project briefs that flow into Radix Towers every day, and from watching what’s happening in B2B technology marketing, we get a great view of which content formats are in and which are out.

How to get freelance work from a copywriting agency

Five things you can do that will have agencies falling over themselves to hire you.

Why a 60-minute article for a tenner isn’t “content marketing”

Content is now a top priority for digital marketers. But keyword-heavy articles at £10 apiece aren't the way forward.

Content marketing: a copywriter’s wishlist for 2013

As more B2B technology companies start to think seriously about content marketing, here are four things their copywriters are going to need.

B2B content marketing in 2013 – four experts give us their predictions

From better analytics to more infographics, four B2B tech marketers tell us how they think content marketing will evolve in 2013.

Five trends that changed B2B technology copywriting in 2012

2012 was the year content marketing went mainstream in the B2B technology sector – which made it a very interesting twelve months for us here in the copywriting trenches.

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