Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…
What is an em dash, and when should you use it?
The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.
7 pro copywriting secrets that can improve your writing – fast
Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.
In defence of the semicolon – probably B2B’s least favourite punctuation mark
Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.