What is synthetic data? And why should B2B marketers care?
Synthetic data can solve common challenges around training AI. But B2B marketers must be honest about the risks it poses.
Star power: Can nuclear fusion fuel the earth?
The world’s transitioning away from fossils fuels, and nuclear fusion could be the future of clean energy. But what is it, and how can scientists achieve it?
Why it’s time for B2B marketers to enter the data mesh
Tired of dredging the data lake for precious customer insights? Here’s how a data mesh approach helps marketers get more from their data.
Thin Slicing: What B2B marketers can learn from the agile software development practice
Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
From call to brief to copy – what’s the Radix copywriting process?
The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.
7 ways to make your B2B writing more inclusive
It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.