B2BQ&A 104: How can you keep your B2B content fresh?
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
B2BQ&A 102: Why is there so little humour in B2B content?
Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.
B2BQ&A 101: How important is correct grammar in B2B content?
Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.
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B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?
How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.
What is long-form B2B content, and why does it work so well?
If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.
Our favourite B2B marketing insights from Ignite London 2021
Radix marketing manager Lisa attended B2B Marketing's virtual Ignite London conference. Here, she shares three of her favourite takeaways from the event.Podcast 97: how to write valuable B2B content
How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.