9 ways to measure B2B content performance (better than bounce rate)
Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.
The B2B copywriters’ reading list: which books influenced our writing?
Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.
Once more, with feeling: using reader psychology in your B2B copywriting
Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.
How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.
Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.
5 questions you should ask a B2B copywriter (but few marketers do)
Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.
How to write about SaaS
Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…