Podcast 27: Highlights and takeaways from the B2B Marketing Summit

Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.

Podcast 26: Writing for millennials and why it’s not all me, me, me

Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?

Radix Copycast Episode 25: Creating truly useful B2B marketing content

An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.

Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting

We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.

Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters

A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.

Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content

In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.

Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014

We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.

Radix Copycast Episode 20: Using emotion in B2B copy

Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.

Radix Copycast Episode 19 – Bringing comics to B2B marketing

Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?

Radix Copycast Episode 18 – How to write for B2B on Twitter

What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?

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