Hiring B2B Copywriters: How I Picked My Writing Team
B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.
Swearing in B2B copy: f**k yeah, or goodness gracious no!
B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?
GHz, HDD, TB: Why B2C tech copy needs to step it up
B2B is meant to be the dullard when it comes to marketing creativity. But is it always? George argues that B2C should take a leaf out of the B2B playbook when it comes to marketing complex technologies.
How I learned to stop worrying and love comics in B2B marketing
Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
This month we look at the tools of the copywriter’s trade. Is MS Word still the only game in town, or in the era of digital content, are there newer tools that do a better job?
We’ve been reading: five useful posts for marketing copywriters
Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.
The worst thing about being a B2B technology copywriter
There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.