Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

3D Printers – a potential future for B2B content marketing

Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.

Radix wins copywriting contract with GOSS Interactive

We’re very happy to announce we’ve won a contract to provide copywriting services to GOSS Interactive, a developer of web customer experience management solutions based in Plymouth. Radix will work with GOSS and its design agency, Crunch Creative, to develop…

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

A copywriter’s brief

What to consider when putting together a project brief for a copywriting agency. Because it's all in the details when it comes to content marketing.

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