Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…

Radix Copycast episode 3 – getting to grips with storytelling in B2B

Welcome to the latest Radix Copycast – a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.

Why a 60-minute article for a tenner isn’t “content marketing”

Content is now a top priority for digital marketers. But keyword-heavy articles at £10 apiece aren't the way forward.

Radix Copycast episode 2 – the jargon conundrum and making boring things interesting

In episode 2 of the Radix Copycast, we explore the conundrum that jargon presents to copywriters and how you can make (seemingly) boring things interesting.

Content marketing: a copywriter’s wishlist for 2013

As more B2B technology companies start to think seriously about content marketing, here are four things their copywriters are going to need.

Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers

This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…

3D printing, copywriting briefs and The Avengers – Radix’s top blog posts in 2012

Highlights from the Radix blog in 2012: a look at Oracle's Avengers cross-branding and how the three-act structure can work in B2B marketing content.

B2B content marketing in 2013 – four experts give us their predictions

From better analytics to more infographics, four B2B tech marketers tell us how they think content marketing will evolve in 2013.

Five trends that changed B2B technology copywriting in 2012

2012 was the year content marketing went mainstream in the B2B technology sector – which made it a very interesting twelve months for us here in the copywriting trenches.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

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