3D printing, copywriting briefs and The Avengers – Radix’s top blog posts in 2012

Highlights from the Radix blog in 2012: a look at Oracle's Avengers cross-branding and how the three-act structure can work in B2B marketing content.

B2B content marketing in 2013 – four experts give us their predictions

From better analytics to more infographics, four B2B tech marketers tell us how they think content marketing will evolve in 2013.

Five trends that changed B2B technology copywriting in 2012

2012 was the year content marketing went mainstream in the B2B technology sector – which made it a very interesting twelve months for us here in the copywriting trenches.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

3D Printers – a potential future for B2B content marketing

Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.

Radix wins copywriting contract with GOSS Interactive

We’re very happy to announce we’ve won a contract to provide copywriting services to GOSS Interactive, a developer of web customer experience management solutions based in Plymouth. Radix will work with GOSS and its design agency, Crunch Creative, to develop…

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

A copywriter’s brief

What to consider when putting together a project brief for a copywriting agency. Because it's all in the details when it comes to content marketing.

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