Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
In six minutes flat, you can pick up a structure that works for almost any blog post.
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
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