Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…

I print therefore I am – the continued rise of 3D printers

3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

3D Printers – a potential future for B2B content marketing

Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.

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