Podcast: copywriters v designers – let’s end the war for B2B communication

Great B2B marketing content needs design and words to work together. But copywriters and designers aren’t always on the same page. Listen to Good Copy, Bad Copy, with special guest (and designer) Zander Grinfeld, to find out how copywriters and designers can work together more effectively.

Subscribe on iTunes. Or grab RSS feed.

Copywriters are from Mars, and designers are from Venus… No, wait, it’s not like that.

Successfully bringing together design and copy is important for a B2B marketing campaign to succeed. And though the two creative disciplines are different, mutual understanding is possible.

But in specialist agencies like ours, designers and copywriters often don’t work in the same city, let alone the same room. It can be tough to get both creative sides on the same page.

So what can B2B copywriters – and the marketers who brief us – do to ensure we work effectively with designers? And what can designers do to make copywriters’ work easier?

Join David, special guest Zander Grinfeld of Venn, and me, as we examine the content creation process, and what it takes to get everyone working together effectively.

Listen now and find out:

  • How critical “the idea” is to the creative process
  • Why designers would rather not work with Lorem Ipsum
  • How real-time feedback can improve a project
  • The software packages writers and designers love to hate
  • … and more

Are you ready to give the podcast a listen?

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)

The full Good Copy, Bad Copy episode back catalogue can be found on the blog.

Books Zander mentioned in this episode:

Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers by Josef Müller-Brockmann

The Elements of Typographic Style by Robert Bringhurst


Intro and outro music by Industrial and Marine.

Header image derived from photos by Galymzhan AbdugalimovChris AdamusTrent Erwin and Andrew Neel on Unsplash.

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