CLIENT: Royal HaskoningDHV
ASSET WRITTEN: Two blog posts
AUDIENCE: Port owners and shipping authorities
COPYWRITER: Claire
PROJECT MANAGER: Chloe
The first blog post, published in celebration of World Maritime Day, aimed to inspire those working in the maritime industry. It took a look back at the trends of the last year – and forward to how the industry can create real-world change.
The post proved successful, so we created an additional World Maritime Day follow-up blog to give further insight into how those in the industry can adopt more sustainable practices. This blog post took a deeper dive into tangible measures that ports and shipping authorities can take to lessen their effect on the planet.
Radix copywriter Claire says: “It was great to work on something out of the ordinary – celebrating ways the maritime industry is striving to be more sustainable. It was a joy to construct and write these blogs, and see positive change happening in what can be a pretty doom-filled world.
“Getting to work on a follow-up asset from an enjoyable project is always exciting. It’s a great feeling when a client appreciates your work enough to want more. And that’s heightened on projects about such an important subject.”
Find out more about our approach to B2B blog writing, here.
"It’s always a pleasure to work with the team at Radix as they are very helpful, timely and open to feedback. They have a clear understanding of the needs in the maritime industry and the current drivers for ports – in particular, the journey towards net zero and mitigating climate change. The team’s proactive thinking to support our content is also very much appreciated."
Marieke Jansen, MarCom Manager – Maritime
