CLIENT: ieDigital
ASSET WRITTEN: Two insight articles
AUDIENCE: Financial institutions and FinTechs
COPYWRITER: Katy
PROJECT MANAGER: Jordan
With sweeping legislative changes on the way from the Financial Conduct Authority (FCA), plenty of websites were talking about the new PS22/9 Consumer Duty – but very few offered the context, signposts, and practical steps to help businesses navigate the compliance process.
Senior copywriter Katy worked with digital banking experience platform ieDigital to write a pair of insight articles for the company’s blog, breaking down the FCA’s guidance and offered practical steps to achieve compliance:
Get ready for PS22/9 – Part 1: The new Consumer Duty highlights old challenges
Get ready for PS22/9 – Part 2: Five steps to help you evolve your customer experience
She says: “Steve Lowe from ieDigital identified a real gap in the coverage of PS22/9, so it was the ideal opportunity to create something totally new and useful for readers. Researching and understanding the Consumer Duty was definitely a learning curve for me, but I’m so glad that these are now some of the most-viewed articles on ieDigital’s blog.”
ieDigital’s Head of Marketing, Steve Lowe, added: “All our clients come from regulated financial services, and it was important for us to support them with topical and timely content for our audience. These have been our most-viewed insight articles to date.”
"Working with the team at Radix has been a pleasure. From the initial brief, through Q&A to final output, they were always engaged and responsive."
Steve Lowe, Head of Marketing, ieDigital
