Long criticised for being a ‘walled garden’ that doesn’t share its data with the wider internet, Facebook is now preparing to make its members’ profile information searchable by Google.
While some will see this as a victory for transparency and information-sharing, others are more circumspect. I’m already wary of ‘people-search’ engines like ZoomInfo that aggregate data about me (and you, try it) from various places on the internet and pull it into one place to create a spookily detailed profile.
We recently placed an article for our client Complinet that talks about the risks of identity theft from Facebook. Now that your personal information is becoming even more public, the risks are becoming even greater. Be alert.