How I learned to stop worrying and love comics in B2B marketing

Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.

Comics are a format that have yet to be embraced by B2B., despite their wide ranging appeal.
In 2014, Batman turned 75 years old. In April 2014, Amazon acquired digital comics platform Comixology. Dilbert launched in 1989 and is still going, over 25 years later.What does this mean for B2B marketers? Why should you be thinking about using comic books or comic strips as part of a content marketing strategy?

Well, essentially: people like comics.

Okay, there’s more to it than that. Check out our new eBook The Awesome Adventures of Megacorp’s Marketers, or: How to Use Comics in B2B Content Marketing, and you’ll see that comics are a great format for communicating complex ideas and technical information in an entertaining way. You’ll also find out how to create your first comic and how to get it out into the world.

You can download our eBook on how to write B2B comics here.

Still not sure about the nitty-gritty details of writing a script for a comic? Then read my five quick tips for writing your first business comic.

And if you want more advice on creating visual content for B2B marketing, then listen to this episode of our podcast.

If you have any questions about using comics in marketing, please do get in touch.


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