Podcast 55: what did we learn at Copywriting Conference 2017?

Where can you laugh all day, write “I love you” on a banana, *and* gain sweet, sweet copywriting tips? CopyCon17, that’s where. Here’s our review.

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writing on a banana

Marketers have no shortage of conferences where they can meet like-minded professionals, get inspiration, and spot the latest industry trends. But a conference dedicated to copywriting? That’s not something you see every day.

Attending a conference can sometimes be a risk, as the return on investment’s not always certain. But Copywriting Conference 2017 struck the sweet spot between being informative and entertaining… very entertaining.

In this episode of Good Copy, Bad Copy – and under Emily’s guidance – David, Katy, Ben and I share our impressions of the event and our key takeaways. (Spoiler alert: if you’re here to get the dirty on the bad speakers, there were none. Sorry.)

Listen now to discover:

How to listen >>

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)


Intro and outro music by Industrial and Marine.


Nick developed his copywriting skills in retail, e-commerce, and politics, writing for brands like John Lewis, Tesco, and IHG – and even Members of Parliament and the House of Lords. Today, he’s a favourite among our public sector, retail, and cloud computing clients for his ability to translate complex subjects into audience-relevant and reader-friendly content.

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