Lunch & copy

You never know quite what attending a Cornwall Social Media Café meeting might lead to. For instance, at last week’s event Fiona and I found ourselves being invited to Truro College to speak to their FdA Media Advertising course: we write direct mail, they happen to be covering it in tomorrow’s session. So, tomorrow, we shall head up there to dispense our wisdom…

Or something. At least I think that’s the idea.

Anyway, it all sounded pretty informal and I’m fairly sure we get free lunch, so it should be great.

The students? Oh, I don’t know, I’m sure they’ll be fine. And anyway, if a little hunger and the knowledge that hard work can lead to a free lunch doesn’t inspire them, nothing will.

(Actually the back-up plan is suggesting they watch this:

But what we’ll do with the rest of the hour, God only knows).

I’m kidding. Of course we’ll have advice for them. Plenty. I’ve written a handout and everything. (The advice: ignore my handout).

The synopsis for Art & Copy, for anyone that’s interested:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

UPDATE: Fellow copywriter, and friend of Radix, Rob Self-Pierson has actually seen the movie (he’s ‘up country’, down here we’ll probably have to wait for the DVD) – check out his Art & Copy review at the link.

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