What’s the best B2B content of 2020?

We asked you to nominate your favourite piece of B2B content. What will make the shortlist? That's up to you...

best b2b content 2020

We’re compiling our shortlist of 2020’s best B2B marketing content. And we need your help.

We want you to tell us your favourite piece of B2B content this year, so we can put it to the public vote, and crown the winner in our December podcast.

It could be an ebook, a video or even a dating app for cows

It’s been a seismic year, and it might be you’ve seen something that has broken from the cliché and helped businesses meet the challenges of 2020 in a sensitive or unusual way. But in truth, it could be anything. Last year’s top two were a cloud platform product page, and a dating app for cows (yes really).

That’s what’s great about B2B content: it’s so varied. You could nominate something traditional like an attention-grabbing ebook, an informative white paper, a standout blog post or a funny B2B video, or something else entirely. All we ask is that it was published for a B2B audience in 2020 and that it’s brilliant.

(Technically, you are allowed to nominate your own work, but it’s nicer to give credit to someone else.)

Please note: Voting has now closed for best B2B content of 2020

(Here’s what our audience nominated as the best content of 2019.)


David served as our Creative Director for almost eight years, before establishing a standalone practice focusing on B2B creativity and copywriting training and guidance. We continue to work closely together, with David supporting our clients as an associate as and when needed.

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