Podcast 32: How to write a top-notch B2B landing page

Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.

A great landing page is one that spurs the visitor to take action: register for a report, sign up for a free trial or request a product demo.

As such, they’re cornerstones of digital marketing strategy, generating leads, taking names, and generally showing marketers who’s interested in what.

But to be really successful, a landing page has to be persuasively written from start to finish – and getting the copy right is no easy task.

In this episode of Good Copy, Bad Copy, seasoned copywriters Fiona Campbell-Howes and David McGuire discuss how to write a top-notch landing page for your B2B website.

Listen now to find out:

  • What a landing page needs to do
  • How to get the copy right
  • Copy pitfalls to avoid
  • What makes a compelling call to action
  • … and more

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.

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Music by Industrial and Marine.

Fiona Campbell-Howes

Our founder and original managing director, Fiona was responsible for the strategic and day-to-day management of Radix, as well as working on many client writing projects. She brought long experience of marketing in the tech industry, during which time she worked with many global IT brands, including Adobe, CA, IBM and Oracle.

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