A great landing page is one that spurs the visitor to take action: register for a report, sign up for a free trial or request a product demo.
As such, they’re cornerstones of digital marketing strategy, generating leads, taking names, and generally showing marketers who’s interested in what.
But to be really successful, a landing page has to be persuasively written from start to finish – and getting the copy right is no easy task.
In this episode of Good Copy, Bad Copy, seasoned copywriters Fiona Campbell-Howes and David McGuire discuss how to write a top-notch landing page for your B2B website.
Listen now to find out:
- What a landing page needs to do
- How to get the copy right
- Copy pitfalls to avoid
- What makes a compelling call to action
- … and more
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