Podcast 57: how to write up a B2B marketing event

So, your client needs a copywriter to attend, and write-up a conference, roundtable, or another business event. Here’s how we get the most out of the day, and turn it into great content.

Subscribe on iTunes. Grab RSS feed. (Or just use this player... up a bit... there you go.)

Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there to capture the day in beautiful prose.

Sounds easy enough. But as a writer, it’s really easy to get this job horribly, horribly wrong.

In this episode of Good Copy, Bad Copy David, Fiona and I share our dos and don’ts for tackling client events, as well as our own personal event successes and horror stories.

Listen now to discover:

  • Why you should always record an event twice
  • How events can make you a much better writer
  • Why it’s essential to capture the ‘feel’ of an event
  • What every writer needs to know before they set off

…and if you want to read the event copywriting blog post I plug so subtly in the conversation, you’ll find that here.

How to listen

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)


Intro and outro music by Industrial and Marine.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: