Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there to capture the day in beautiful prose.
Sounds easy enough. But as a writer, it’s really easy to get this job horribly, horribly wrong.
In this episode of Good Copy, Bad Copy David, Fiona and I share our dos and don’ts for tackling client events, as well as our own personal event successes and horror stories.
Listen now to discover:
- Why you should always record an event twice
- How events can make you a much better writer
- Why it’s essential to capture the ‘feel’ of an event
- What every writer needs to know before they set off
…and if you want to read the event copywriting blog post I plug so subtly in the conversation, you’ll find that here.
How to listen
You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.
(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)
