Whether it’s a launch party, industry expo, or dinner gala, B2B marketing events happen every day. To get the greatest mileage out of all their hard work, a marketer will often want a copywriter there to capture the day in beautiful prose.
Sounds easy enough. But as a writer, it’s really easy to get this job horribly, horribly wrong.
In this episode of Good Copy, Bad Copy David, Fiona and I share our dos and don’ts for tackling client events, as well as our own personal event successes and horror stories.
Listen now to discover:
- Why you should always record an event twice
- How events can make you a much better writer
- Why it’s essential to capture the ‘feel’ of an event
- What every writer needs to know before they set off
…and if you want to read the event copywriting blog post I plug so subtly in the conversation, you’ll find that here.
How to listen
You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.