Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.

Why does bottom of the funnel content go so unloved? Is top of the funnel content really that glamorous? This month, we take a trip down the funnel to celebrate our favourite BOFU content.

After a hefty winter break (and far too many of Matt’s yuletide treats), the Radix team are back in action (albeit slightly bloated) for another year of B2B content adventures.

And we’ve been thinking hard this past week about BOFU content –why all the ambivalence towards it? The bottom of the funnel is where all that hard work pays off and the money comes rolling in; what’s not to love?

Case studies, product sheets, implementation guides – for us, these are the poster boys of content marketing. Shexshy.

You probably think we’ve lost our marbles; how can a case study be sexy? But bear with us: check out the latest episode of Good Copy, Bad Copy with Emily, Fiona and David.

Tune in now to discover:

  • Our favourite examples of great BOFU content
  • Why BOFU content is just as glamorous as TOFU
  • At least three actionable BOFU tips
  • The right content to use with a ‘freemium’ signup model
  • Why David is so worryingly attached to Maxon’s latest motor catalogue?

Alongside insightful chatter on Xero’s frankly excellent case studies, Emily and David finally acknowledge Bee Movie and its (totally justified) influence on our writers’ relationship with Slack.

(If you happened to have missed the recent buzz around Bee Movie, born from the internet’s most asinine depths, click here – but be warned, a tolerance for memes is essential.)

Finally, if you’d like to guess how many pages are in the Maxon 2016/17 Motor Program as asked by David (it will make his day if you do), please tweet us @radixcom.

Download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

You can subscribe to the podcast on iTunes here.

Alternatively: add our RSS to your preferred podcast player.

Music by Industrial and Marine.

Ben P

Ben is a versatile writer who came to Radix with years of experience as a marketing copywriter and, before that, as an entertainment journalist. With a keen ability to ask the right questions at the right time, Ben is adept at digging into complex topics and finding high-value hooks that help make high-impact content.

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