Podcast 36: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.

Everybody’s talking ‘bout the Pro Copywriters’ Survey – and no wonder: it revealed a 28% gender pay gap in UK copywriting.

But the understandable outcry over the gender pay issue may have drawn attention away from a few other juicy findings in the survey. Stories of a huge London price premium, an all-round lack of training, and a university education apparently harming your earning potential. A hint (if you squint at the stats a certain, determined way) of workaholic Yorkshire writers and lazy Scots.

The survey provoked some (ahem) lively debate around gender, pricing, training and sector specialisms at our recent #b2bcopychat on Twitter (see the Storify below) – so in this, the 36th episode of Good Copy, Bad Copy, we thought we’d sprinkle a bit more fuel on the fire.

Radix’s MD, Fiona Campbell-Howes, Content Marketing Manager Emily King and I pick out our personal highlights of the discussion so far, and ask:

  • Which qualifications impress copywriting recruiters – or is it all about experience?
  • Why on earth don’t more copywriters specialise?
  • Does anybody – male or female – really negotiate over pay?
  • Do Yorkshire copywriters really work 40% harder than Scottish counterparts? *
  • Is there any discernible advantage to hiring a copywriter based in London? **

(Fiona may or may not also imply that the best writers all naturally gravitate West. You might think that, Fiona; we couldn’t possibly comment.)

You can listen in the player at the top of the page – or to download the episode, right click here.

If you like, you can subscribe to the podcast on iTunes here and we’ll pop up in your fruit-based device on a regular basis. Or alternatively, add our RSS to your podcast player of choice.

Our music is by Industrial and Marine. Bangin’.

* Hint: no.

** Another hint: HELL NO.


David served as our Creative Director for almost eight years, before establishing a standalone practice focusing on B2B creativity and copywriting training and guidance. We continue to work closely together, with David supporting our clients as an associate as and when needed.

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