Podcast: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.


Everybody’s talking ‘bout the Pro Copywriters’ Survey – and no wonder: it revealed a 28% gender pay gap in UK copywriting. (Here at Radix, we were disturbed enough to ask female copywriters for their responses and compile this lengthy but fascinating blog post about it.)

But the understandable outcry over the gender pay issue may have drawn attention away from a few other juicy findings in the survey. Stories of a huge London price premium, an all-round lack of training, and a university education apparently harming your earning potential. A hint (if you squint at the stats a certain, determined way) of workaholic Yorkshire writers and lazy Scots.

The survey provoked some (ahem) lively debate around gender, pricing, training and sector specialisms at our recent #b2bcopychat on Twitter (see the Storify below) – so in this, the 36th episode of Good Copy, Bad Copy, we thought we’d sprinkle a bit more fuel on the fire.

Radix’s MD, Fiona Campbell-Howes, Content Marketing Manager Emily King and I pick out our personal highlights of the discussion so far, and ask:

  • Which qualifications impress copywriting recruiters – or is it all about experience?
  • Why on earth don’t more copywriters specialise?
  • Does anybody – male or female – really negotiate over pay?
  • Do Yorkshire copywriters really work 40% harder than Scottish counterparts? *
  • Is there any discernible advantage to hiring a copywriter based in London? **

(Fiona may or may not also imply that the best writers all naturally gravitate West. You might think that, Fiona; we couldn’t possibly comment.)

You can listen in the player at the top of the page – or to download the episode, right click here.

If you like, you can subscribe to the podcast on iTunes here and we’ll pop up in your fruit-based device on a regular basis. Or alternatively, add our RSS to your podcast player of choice.

And if you missed the #b2bcopychat, feel free to flick through the Storify below (and remember to put the next one in your diary to avoid further such oversights).

Our music is by Industrial and Marine. Bangin’.

* Hint: no.

** Another hint: HELL NO.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: