In its first year, our podcast has delved into email marketing, how to use jargon, getting the most from case studies and a whole host of other issues affecting copywriting in B2B marketing.
If you’re new to the podcast, here’s what you may have missed:
Episode 1 Editor’s note: we didn’t give this episode a title
The trickiest part of email marketing campaigns? Subject lines. We examine what works and what doesn’t, plus we look at the use of video in marketing and how the right script can make all the difference.
There’s always a risk that copy about enterprise IT will come across as boring or – even worse –incomprehensible. We look at how to spice up your tech copy and minimise unnecessary jargon.
We’re joined by television writer James Henry (Green Wing, Shaun the Sheep) to uncover some basic storytelling techniques that B2B marketers can use to make copy more engaging and relevant.
The case study is an essential part of the B2B marketing armoury, so why are they always so dull? We discuss how case studies can become more engaging and effective lead-generation tools.
Social media and mobile devices have led many to think that marketing content should always be short. But is that always the case? We talk about when to go short-form and when to go long-form, and how to make sure that even long-form copy is easy and pleasant to read.
We report from the conference, bringing you views and advice from presenters and delegates around inbound marketing, content marketing, SEO, social media, and how they all interact.
There’s no denying that B2B marketing content is becoming more visual. We look at the latest tools for visual storytelling – from Vines to infographics – and talk about how comics can be used in B2B.
Tell us what you think
We’re always interested in ideas and suggestions to make our podcast better, so if you’ve a few minutes spare we’d love you to participate in our short listener survey here.