Radix and Lungfish join forces to meet B2B content demand

Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George

Radix and Lungfish join forces to meet B2B content demand

Two of the UK’s most prominent B2B copywriting agencies are to join forces, creating one of the UK’s biggest agencies focused on business-to-business writing.

The agreement, combining the operations of Penryn, Cornwall-based Radix Communications with those of near neighbour Lungfish, comes in response to a sustained rise in demand for B2B marketing content.

In recent years, the two fast-growing agencies have written for global brands including Xerox, Mitsubishi, Sprint Mobile, AT&T, Fujitsu Siemens and Oracle, working with B2B agencies and marketers in the UK, America, Europe, India and the Far East.

The new organisation, retaining the name Radix Communications Limited, will maintain its focus on writing business-to-business marketing copy and content for the technology, engineering and professional services sectors.

David McGuire joins Radix as Creative Director

David McGuire

Lungfish founder David McGuire will join the Radix board of directors as Creative Director, bringing extensive experience of enlivening dry subjects, and advising B2B clients on marketing strategy.

Fiona Campbell-Howes, managing director of Radix Communications, said: “The B2B sector is undergoing something of a marketing renaissance. Brands of all sizes are looking for high-quality, creative copy with a distinctive voice, to set them apart from competitors. With our combined resources and experience, Radix and Lungfish are ideally placed to meet this need.”

David McGuire added: “Content marketing in particular has reached that point where great writing isn’t a bonus; it’s the price of admission. We want to talk to marketers who are hungry to do really great work – and the truth is, B2B is where it’s at.”

Photos by Andrew Wright Photography.


More posts you might like…

How to build a career in B2B copywriting

In this blog, Niall takes a look at the skills you need to get into copywriting and what a career in B2B copywriting might look like.

How much tech knowledge do you need to become a B2B technology copywriter?

Interested in becoming a B2B tech copywriter, but not sure how much technical knowledge you really need? Here’s how we help our writers get up to speed.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: