Two of the UK’s most prominent B2B copywriting agencies are to join forces, creating one of the UK’s biggest agencies focused on business-to-business writing.
The agreement, combining the operations of Penryn, Cornwall-based Radix Communications with those of near neighbour Lungfish, comes in response to a sustained rise in demand for B2B marketing content.
In recent years, the two fast-growing agencies have written for global brands including Xerox, Mitsubishi, Sprint Mobile, AT&T, Fujitsu Siemens and Oracle, working with B2B agencies and marketers in the UK, America, Europe, India and the Far East.
The new organisation, retaining the name Radix Communications Limited, will maintain its focus on writing business-to-business marketing copy and content for the technology, engineering and professional services sectors.
David McGuire joins Radix as Creative Director
Lungfish founder David McGuire will join the Radix board of directors as Creative Director, bringing extensive experience of enlivening dry subjects, and advising B2B clients on marketing strategy.
Fiona Campbell-Howes, managing director of Radix Communications, said: “The B2B sector is undergoing something of a marketing renaissance. Brands of all sizes are looking for high-quality, creative copy with a distinctive voice, to set them apart from competitors. With our combined resources and experience, Radix and Lungfish are ideally placed to meet this need.”
David McGuire added: “Content marketing in particular has reached that point where great writing isn’t a bonus; it’s the price of admission. We want to talk to marketers who are hungry to do really great work – and the truth is, B2B is where it’s at.”
Photos by Andrew Wright Photography.