Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.
B2B marketers are using more content types than ever before, but it’s rare to find one copywriter who is equipped with the full range of copy capabilities. In fact, it’s a must to find the right writer for the right job and you may be surprised by the diversity of skills needed to produce a range of types of content.
Fiona and I are joined by Lindsay Clark – associate writer and experienced business and technology journalist (Computer Weekly, Supply Management, Times, Guardian, FT) – to discuss the different types of writer available, and why journalists in particular make good marketing content creators. Topics we cover include:
- How to evaluate a potential writer
- What other skills a good marketing copywriter should have
- Striking the right balance between in-house and outsourced writers
- How journalists can help with content marketing initiatives
- What sort of content projects journalists are best equipped to work on
Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.
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Content Marketing Institute: The Makings of an Effective Content Marketing Team: Experts Weigh In
Ann Handley: A Simple Content Marketing Org Chart