Slideshare: 9 ways B2B marketers can kick ass at copywriting

How important is good copy in B2B tech marketing and how do you go about writing it? Find out in our latest Slideshare.


There’s a content marketing revolution happening in the UK. According to the Content Marketing Institute: 78% of organisations are producing more content than they previously did, but half are struggling to produce “engaging content”.

But what can B2B tech marketers do to write content that gets noticed and persuades people to take action? What skills do you need to develop? How do you do research before writing? When people say “B2B storytelling”, what do they mean?

Drawing on our experiences here at Radix, we’ve put together the following Slideshare to answer these questions and help you to get the best results from your B2B copywriting:

For more B2B tech copywriting insights why not:

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