We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?
Create B2B tech marketing content that really works
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Together, we’ll explore:
What’s going on in the world of B2B technology (and its marketing)
How to write more effective B2B content for your campaigns
Tips for running a slick content project, from idea to signoff
