Posts tagged "A/B testing"

Articles
– April 22, 2014

Have marketers wrecked the inbox?

Email has long been championed as the marketing tool, and is still seen as more important than social media. Emily wonders whether the email juggernaut has wrecked the inbox.
Content marketing: a copywriter's wishlist for 2013

Articles
– January 23, 2013

Content marketing: a copywriter’s wishlist for 2013

As more B2B technology companies start to think seriously about content marketing, here are four things their copywriters are going to need.

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