B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.

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