Podcast 77: B2B content formats – copywriters v the PDF
We judge Turtl’s demand to kill the PDF, while Lorraine Williams from Lighthouse Proofreading tells us how to proof one.
Nominate the best B2B content of 2019
What piece of B2B content has caught your eye in 2019? Nominate your favourite here...
Webinar: What does good B2B content look like? 15 essential checks
Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist. This webinar has now finished.Podcast 76: what makes bad B2B content?
We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.
Survey: what stops you making great B2B content?
The world is full of brilliant B2B marketers. So why is so much B2B content so awful? This anonymous survey is a place to vent about the frustrations that stop you doing the work you really want to do.Podcast 74: how to use research in your B2B content
It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst.
Revealed: the 5 terrifying risks you should take with your B2B content
They say the biggest risk is not to take any risks. But when it comes to your marketing copy, how do you know which gambles are worth your while?Podcast 73: our 15-point checklist for reviewing B2B copy
Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
