Want to write great landing pages? Follow these three simple rules…
Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.
B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)
Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.Podcast 57: how to write up a B2B marketing event
In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).
A basic structure you can use for almost any blog post
Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...
White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.
Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.
Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…
Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.