How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.
Want to write great landing pages? Follow these three simple rules…
Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.Podcast 61: what can you buy to improve your B2B writing?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
The professional copywriter’s essential kit list
Whether you’re an aspiring writer or a seasoned veteran, the right equipment can make your job easier and more enjoyable. Here’s your shopping list.
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…
B2B website copywriting: why it’s all about your customer
As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
When copywriters show their working, everybody wins. Here’s why.
For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…