Poetry in B2B: epic sword of lightning, or really bad idea?

With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.

Content Catalogue: How to write copy for infographics

As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.

Radix Copycast episode 11 – getting the right writer for your content marketing initiatives

Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.

The debut of How to Use Apostrophes

Cue music. “Apostrophes are one of the trickiest pieces of punctuation in the English language. Tricky, but not impossible.”

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