A crash course in B2B blog writing | B2B Content Tuesday
B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…
You are a cartographer (and other hard-won advice on B2B white papers)
Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….
How can I make complex B2B content readable and compelling? | B2B Content Tuesday
Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.Podcast 85: B2B blog writing statistics – what’s changed, and why?
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
Proof your B2B marketing copy faster and more effectively with Microsoft Word macros
Proofing is a time-consuming, but essential part of producing great B2B marketing content. Macros can help you do it faster (and better) than ever before.
B2B Content Tuesday: writing ebooks and white papers
Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). This webinar has now finished.
5 cognitive biases, and what they can teach us about B2B copywriting
The human mind is a complex and powerful tool, but it’s not without its flaws. Learn what our inbuilt cognitive biases can teach us about writing B2B content.
Keywords and a crowbar: a rant about SEO copywriting for B2B
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.Podcast 82: B2B copywriting v technology
In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.