Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
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