Can you teach great B2B technology copywriting?

It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts.

B2B content marketing has a huge problem

The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.

5 ways to win writing repetitive content

Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.

Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting

We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.

Poetry in B2B: a fact of life

Recently, George argued that poetry has no place in B2B marketing. From the other side of the Radix copywriters’ bench, Kieran begs to differ.

Embrace the edit: 5 writing tactics to get past the first draft

Learning to edit your own first-draft copy saves time for you and your client. We have five tips to help you get your first draft into a near-perfect state.

Poetry in B2B: epic sword of lightning, or really bad idea?

With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.

Content Catalogue: How to write copy for infographics

As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.

Radix Copycast episode 11 – getting the right writer for your content marketing initiatives

Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.

The debut of How to Use Apostrophes

Our first self-produced video project is an experimental, kinetic typography video that takes a look at the use of apostrophes.

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