What’s the big idea?

Four ways to find and own your unique story in the crowded world of B2B tech.

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

B2B marketers to Hollywood: you’re doing it wrong

B2B has borrowed a lot from Hollywood in recent years. Is there anything we can give back? Emily suggests three things the film industry can learn from us – and they’re all about audience.

Podcast: Telling B2B stories, wrestling with emotion and writing for intelligent content

Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.

Three reasons why B2B marketers should care about authenticity

Sounding insincere can mean your content isn’t taken seriously by your audience. Here are three more reasons why B2B content needs to sound authentic.

Slideshare: 9 ways B2B marketers can kick ass at copywriting

How important is good copy in B2B tech marketing and how do you go about writing it? Find out in our latest Slideshare.

Radix Copycast Episode 17 – Storytelling in B2B, the final frontier

Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.

When storytelling goes bad: the misappropriation of stories by marketers

Marketers have been told repeatedly that we love listening to people tell stories. But have marketers been using storytelling effectively?

New York Times “Tomato Can Blues” – a lesson in B2B storytelling

Combining written prose, kinetic comic book style illustrations, storytelling techniques and a memorable audio version – what can the New York Times’ Tomato Can Blues teach B2B content marketers about case studies?

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