Lessons from the silver screen: a Hollywood guide to B2B video writing
From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
Four content format ideas to help you stand out
As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
Two surprising B2B videos that get it right
Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.[Video] The Radix Christmas Wrap-Up: Our thoughts on 2014 and wishes for 2015
Watch the Radix team (every last one of us, despite Kieran’s protests) share their thoughts on the last 12 months in content marketing—and their dreams for the coming year.Predictions for content marketing in 2015: A round-up of the round-ups
Loads of content marketing luminaries have posted about their predicted trends for 2015. Rather than add ours to the mix, George decides to go one level deeper, and round-up all of the round-up articles.
Content Catalogue: how to write a great B2B video voiceover
Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after? In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.Radix Copycast Episode 12 – B2B copywriting trends of 2013
This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.
GE’s Datalandia campaign: using Twilight to sell complex technologies
Concepts like Big Data and the internet of things can be difficult to explain, even to a B2B audience – so what makes this consumer-oriented campaign by GE so appealing?Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers
This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…