Four ways to find original B2B content ideas | B2B Content Tuesday
The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.
Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.
B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)
Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.
Lessons from the silver screen: a Hollywood guide to B2B video writing
From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
Four content format ideas to help you stand out
As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
Two surprising B2B videos that get it right
Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.
Content Catalogue: how to write a great B2B video voiceover
Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after? In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.Radix Copycast Episode 12 – B2B copywriting trends of 2013
This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.
Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers
This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…