Posts tagged "b2b writing advice"

black and yellow background with letters U and S holding hands on the foreground.

Articles
– December 14, 2022

7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.
Whitepaper advice: it's a map

Articles
– August 21, 2020

You are a cartographer (and other hard-won advice on B2B white papers)

Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….
5 writing tips for more readable b2b copy

Articles
– February 13, 2020

5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

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