What The Mentalist can teach us about personalisation in marketing emails

What can TV show The Mentalist teach us about writing and compiling personalised marketing emails that are sincere and not off-putting to recipients? Read on to find out.

GHz, HDD, TB: Why B2C tech copy needs to step it up

B2B is meant to be the dullard when it comes to marketing creativity. But is it always? George argues that B2C should take a leaf out of the B2B playbook when it comes to marketing complex technologies.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

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